Case study: Real estate open home app reimagined

An app to help Property managers run open inspections

Client

Lululiv

Specific Role

UX Design

UI Design

Problem statement & the process

Defining the problem we're solving

Problem

The Open Home App was highly functional but complex. The agents while out in the field found it difficult to understand the User Interface and add visitors with ease, not to mention the tired looking design.

This led to frustration and in some circumstances the agent would revert back to pen and paper to enter details.

The Process

The process started by leveraging the design thinking process and has created a potential new experience for Real Estate agents by gathering feedback at every step of the way.

The process

Taking a step back from the process and chatting to agents who are using the app was the starting point, asking them what their frustration points were and understanding how this would affect their ability and credibility when opening a home. After empathising with the user base, I defined the outcome which was desired and required for agents to succeed.

Before whipping out a pen and paper to start sketching, I wanted to go back to basics and create a userflow for how the app would be used. What I found was interesting:

Stripping back the whole process to the requirement of ‘I need to add visitor details easily and quickly’. The above photo outlines the process, from logging in, to finding the correct property, to adding their very first visitor which would end up a continuous loop.

"This was solving the agent’s biggest issue.. Complexity and high interaction costs"

Once the userflow was completed, I quickly moved onto rapid prototyping the new look app with everything I had learned throughout the interview / user feedback group process.

Personally, I find pen and paper more efficient to iterate on different ideas. Some might agree, some might not 😄

As you might imagine, the next stage of the process was to load up Figma and start creating a medium - high fidelity prototype to present to the stakeholders. While my preference would have been to show my sketches for initial Q&A, the stakeholders are visual people which I catered for.

Here are some before and after shots of the reimagined UI with alleviating the friction and frustration points agents in the field were encountering.

Final Product

If you would like to get your hands on the prototype, feel free to give it a spin here.

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